The World Squash Federation (WSF) has partnered with the Professional Squash Association (PSA) and hired communications agency Weber Shandwick to ramp-up efforts for Squash to be included on the Summer Olympic Games program with an immediate target on Paris.
By the criteria that the International Olympic Council (IOC) uses to measure prospective sports, squash has a strong case. The sport has genuine global appeal: last year 47 countries hosted tour events, featuring players from 74 nations, with the WSF having the membership of 130 countries.
New Olympic rules allow hosts to propose additional sports which bodies well for squash in Paris. As discussed at the World Squash Federation (WSF) President’s Council there has been a request for funds. Minimum $15,000 a year for two years from member nations to support the Paris 2024 bid.
The World Squash Federation (WSF) President - Jacques Fontain is French and currently sits on the French National Olympic Committee. As a nation, they have several strong medal contenders such as Gregory Gaultier, Camille Serme, Thierry Lincou, Mathieu Castagnet, Giegoire Marche and Lucas Serme.
The sport would enjoy significant benefits if it were added to the Olympics. It would entitle Squash to fund from the International Olympic Council (IOC) making a substantial difference to development work.
Seeing the event in the Games would help to grow squash’s fan base, and the prospect of winning an Olympic medal would also give young players another incentive to pursue a career in the sport.
Logistically, squash would be an easy fit for the games. The format that has been proposed is singles tournaments for men and women, featuring 32 players apiece which could be run exclusively on two all-glass courts, either inside or outside.
Squash has already shown its suitability in other multi-sport events including the 2018 Gold Coast Commonwealth Games, where more than one million people watched the men’s singles finals.
Weber Shandwick has been appointed by the World Squash Federation (WSF) as a communications campaign partner to provide strategic counsel and global public relations in its bid for squash to be contested at the Paris Games.
The decision follows the signing of a Memorandum of Understanding between the two bodies with the intention of developing Squash on a global scale.
Olympic ambition is the cornerstone of the World Squash Federation’s unified structure, which was created to expand squash’s international profile as a sport and grow it at all levels.
Squash would be a great addition to the Olympic Games, however, the Olympics is essential for the sport of squash in Australia and we encourage everyone to do whatever they can to support the sports Olympic drive.