General Fund - Admin, Resources, Marketing, Tournaments

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Funds are needed to continue to develop and grow squash in Western Australia.

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<p>With these funds, WA Squash will:</p><ul><li>Create a set of resources and materials for the successful management of Clubs.</li><li>Provide a centre of expertise for coaching, refereeing, volunteers and professional development for squash.</li><li>Assist to create new Clubs in unrepresented facilities.</li><li>Provide tools and resources for game enhancement.</li><li>Communicate to players and members in a modern format.</li><li>Support Clubs to create value propositions for their membership, and innovation to attract players.</li><li>Grow and celebrate volunteers to support squash and Clubs across the state.</li><li>Strengthen alignment between all stakeholders of squash.</li><li>Assist Clubs in dealing with key stakeholders such as Local Government, Squash Australia, Sport Australia, other clubs etc.</li><li>Orientate marketing towards maximising the customer experience for players and culture building for Clubs.</li><li>Establish support and resourcing for governance, planning, volunteer management and administration of Clubs.</li><li>Provide a centre of expertise to guide applications for grant funding and other assistance.</li><li>Establish partnerships for major programs and events.</li><li>Strengthen the Government’s support of squash.</li><li>Develop a squash economy by partnering with business, tourism and government agencies to maximise the economic benefits of squash for WA.</li><li>Identify opportunities to grow the benefits of squash through grants.</li><li>Ensure sustainability through commercialisation of participant programs, and events and infrastructure.</li><li>Establish sophisticated marketing plans and strategies across all programs and events.</li><li>Develop a brand investment framework to maximise partnerships.</li><li>Develop and maximise our data capture capabilities.</li><li>Establish and promote squash as a fast, exciting and inclusive sport.</li><li>Continue to enhance the visibility of squash.</li><li>Leverage technology to create efficiencies and new opportunities.</li><li>Enable Clubs to engage with participants using a smart Customer Relationship Management system and tools.</li><li>Capture accurate membership and participant details through technological platforms to improve the position of squash.</li><li>Create connections between our technology, marketing, sales and communications platforms.</li><li>Improve the use of technology to support business activities and operations, including the web, social media, and squash profile.</li><li>Position the organisation for sustainable growth well into the future.</li><li>Develop the infrastructure to support the delivery of our priorities through a strong governance framework and supporting culture.</li><li>Ensure a strategic, long-term view of squash is established to plan for the future.</li><li>Invest in our people and resources to engage skills and deliver outcomes.</li><li>Develop and implement a funding model which is sustainable and reflective of the participation group.</li><li>Create governance documentation to manage the sport of squash in WA.</li><li>Create a value proposition for member clubs as affiliates.</li></ul>