End of Financial Year – Hot Tips

Did you know that June is the biggest month for donations to sport?

Now is an ideal time for you to start promoting and communicating to your sport community that you need their help. Last financial year almost half of the donations made through us were received in May and June.

We’ve pulled together some of the best tips and resources to help you get the most out of your fundraising this EOFY.

What is fundraising?

Sounds pretty simple at first, and it is, but fundraising can come from a lot of different places – no longer just the sausage sizzle and chocolate sale. Fundraising is the act of generating funds via voluntary contributions. There are lots of places these contributions can come from; check out the diagram to see the main ways.

 

How many people do I need to ask to hit my fundraising target?

There is no exact science to figure out how many people you’ll need to ask for donations to reach your fundraising target – you never know you could have just one donor come and cover all the costs of your project!

Use a fundraising calculator to help you set a goal and manage expectations

Fundraising Calculator

Set SMART Goals

First and foremost, you need to start with a clear goal in mind. The best way to make sure you have a strong goal in place is to ensure it is Specific, Measurable, Attainable, Relevant and Time Bound or S.M.A.R.T.

SPECIFIC

What exactly are you raising funds for? Is it for new club rooms, uniforms, travel to a carnival? What is the exact dollar amount you need? Be as specific as possible.

MEASURABLE

How will you measure and keep tabs on whether you’re moving towards your goal, if indeed, it has been achieved?

ATTAINABLE

It should be realistic. What is the size of your project? Does your club have the people, time and resources available to raise the funds? Don’t over-reach.

RELEVANT

How will your goal advance your club or organisation? Will it attract new and better players? Or provide better amenities for spectators? Make sure it’s relevant.

TIME BOUND

Even if you don’t have an absolute deadline for your project, set an end date for your goal. This allows for better planning and a sense of urgency increases the motivation of everybody involved.

CREATE A PROMOTIONAL TIMELINE

Creating a timeline is a critical part of the planning stage.

It’s important to develop a timeline that lists all the smaller activities that must happen to achieve your ultimate goal. For example, if you are planning an event, don’t just announce that you’re hosting an event in April. Instead, you can include the deadline for decisions regarding the venue, entertainment, booking caterers, sourcing corporate supporters, sending invitations – and so on.

CORPORATE AND BUSINESS DONATIONS

A lot of businesses in Australia love supporting sport – corporate donations accounted for more than $10 million last year. Being able to make a tax-deductible contribution is incredibly attractive to corporate and business donors. That’s why signing up with us can really help your fundraising efforts; most sporting clubs and organisations can’t offer tax-deductible giving.

Tips for approaching businesses and corporates:

• Edit your fundraising story and put together a personalised ‘ask’ for businesses in your area.

• Visit local businesses and corporations in person to make them aware of what you are trying to achieve – add your own personal touch.

• Check out business and business leaders’ public profiles on tools like LinkedIn. You might discover a personal or professional link to your fundraising cause.

EMAIL ASK

A quick, easy and effective way to ask for donations as the end of financial year approaches is by sending a bulk email.

We know that it can be daunting to write an email that point blank asks your supporters to donate their hard-earned money. That’s why we have put together an email template that you can copy, paste, and then just fill in the blanks!

EMAIL TEMPLATE

UTILISE SOCIAL MEDIA

Social media platforms are a great way to get your story out into the outside world; they are ready-made communities that are perfect for helping share your message.

Use your 30-50 word story version and link to your Sports Foundation project when posting on your Facebook, Instagram, LinkedIn and any other social media sites you’re active on (you will need a much shorter version for Twitter though!).
You can get a shortened version of the link from free and easy to use sites like Bitly – this takes a long URL link and gives you a shortened version which is handy for platforms like Twitter where there is a restricted character count. Remember to include images with your posts as these can really bring your story to life. Include relevant #hashtags on Instagram and tag people and organisations in your Facebook posts.

THANK YOUR DONORS

This is hugely important! There are so many worthy causes out there, so if someone has taken the time and effort to donate to your fundraising campaign then it’s critical to make sure they get a sincere and timely thank you.

Research tells us that by simply thanking a donor, you have a 50 percent better chance of receiving another donation next time you ask! And you have a 40 percent chance of increasing the donation amount if you let your donors know how their money was spent, how much it was appreciated, and the practical and emotional impact their donations have had on you or your organisation.

• Send a thank you for your donation within a week of receiving it.

• If the donation is related to a future event or a future infrastructure project (say a new changing room) be sure to thank the donor again after the event or future project is completed – and don’t forget to include photos.

Boost your donations this EOFY

With June 30 just around the corner, make sure your club is ready for EOFY and can make the most out of this busy donation time! Last year, one-third of all financial year sports donations to the Sports Foundation were made in June, so now is the time to get active and remind your supporters of the need for donations to support your club project.

Remind these supporters of your project details, the funds required to meet the need and any timeline deadline that has been identified.

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Want more?

All this info was pulled from our Fundraising Toolkit. Check it out for more in depth information and tips for your fundraising journey.

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