In Depth Case Studies

We work with Fundraising4Sport partners across large and small organisations, at a local grassroots level, and with elite national sporting organisations. This means that we have a wealth of information to share. Whatever F4S category your project fits into, you can find interesting and useful examples of projects, fundraising and marketing strategies and tactics and donor acknowledgements in our case studies.

We can also help you get in touch with any of the clubs or organisations from our case studies if you want to find out more about specific details on projects.

A top AFL Club set out three years ago to move locations and build a state of the art facility. This was going to be a $26million venture and needed both government and community support. The Club secured both State and Federal Grants for the projects but to bridge the funding gap they sought to raise $6million from local supporters. It was for this community funding effort that the Club sought our help.

How They Sold the Project:

The Club was leaving a facility in which they had a long history and which the community was emotionally connected to. Thus, in order to properly sell this project, they needed to make sure to nail the messaging. They overcame this obstacle by promoting that the facility was going to be first-class and an industry leader. Through their marketing materials, they demonstrated what was currently available on the market and how the proposed facility plans blew those out of the water and would have long term benefits to the club that would otherwise be lost. This effort proved successful in gaining both grassroots and high net-worth support.

Target Audience:

The Club targeted both the general members of the Club and high net-worth individuals. They had the target of raising $3million from each of these target groups. Before going outside the Club for requests, the Club got the Board, the CEO, the players, and other internal members to commit a pledge to the project. It was through this foundation that the Board built a list of targeted supporters and became Champions of the project.

With this momentum, they created a First 18 Club. This elite group gave the Club the framework to start gaining commitments from 18 individuals for a minimum pledge of $100,000. In no time, the Club reached the 18 member goal and now have nearly 30 members. The campaign was so successful that the Club needed to retain a Fundraising Manager to look after the Club members and foster these relationships.

On the grassroots level, the success was not as immediate. The Club first sent out direct mail seeking support but their numbers were a lot lower than market research suggested. In a desperate effort to gain traction, the club retained a grassroots Fundraiser Manager to take on this project. However, this role was short lived as the direct mail and other targeted marketing efforts did not take off. The club only raised about half million dollars from these initial efforts. However, recently the club has moved to requesting a donation when renewing membership and have turned the corner with this fundraising effort.

Vision Beyond This Project:

Before this High Performance Center project, the Club treated fundraising as a revenue stream outside of their business model and plans. It was seen as a “nice to have” but not part of the overall business. However, since the project, the Club has moved fundraising into their core business modeling.

The Club is currently developing a comprehensive plan for a Foundation that will have several pillars and that will open the doors to more community support. This Foundation will include player development, facilities, and youth development. They feel this more comprehensive plan will give donors more choices of when they want to give and what they want to donate to.

Our sports community partners

Stay up to date with everything happening at the sports foundation