The Australian Women’s Football Fund has received $60,000 in tax-deductible donations following the inaugural AFLW breakfast held on March 7.

The sold-out breakfast, attended by 500 guests, was conducted by The Susan Alberti Medical Research Foundation in conjunction with the AFLW.

The Australian Women’s Football Fund is registered with the Australian Sports Foundation, the only sports body in Australia where donors are eligible to claim a tax deduction.

The Australian Women’s Football Fund raises funds to:

  • Support the growth of girls and women playing football at a community level
  • Enable clubs to provide a safe and inclusive environment, and
  • Create playing opportunities for all girls and women nationally

The AFL’s Head of Women’s Football, Nicole Livingstone, said the breakfast donations will assist the growth of women and girls playing AFL at a grassroots and community level.

“We have enjoyed another record-breaking year for women’s football. Participation has grown by over 66,000 in the past 12 months,” said Ms Livingstone.

“We anticipate further growth at a grassroots and community level across the country this year, and this Fund provides us with the opportunity to assist more players and clubs,” she added.

“We are very appreciative of the personal support of Susan Alberti and her Medical Research Foundation in helping us stage the breakfast, and for her commitment to AFLW and to the Australian Women’s Football Fund.”

Australian Sports Foundation CEO, Patrick Walker, said the fundraising project was a winner for the game.

“We were delighted to participate in this successful fundraising initiative,” said Mr Walker. “The increasing profile of the AFLW competition has sparked record-breaking participation levels at a grassroots and community level, and the money raised will help more women and girls play at a local level.

“Our national obesity rate has doubled from 2.7 million to 5.8 million in the past decade, so we are delighted to assist AFLW get more women and girls to be physically active and enjoy the camaraderie of playing a game they love,” he added.

Further information:                                                                                                                                                         

MEDIA CONTACT – Greg Campbell, PRISM Strategic Communications, Ph: 0418 239139                                                                         

Katie Hynes, Audience Manager – AFLW and Female Football, Ph: 0429 495 912

Stay up to date with everything happening at the sports foundation