Step 1: Before the whistle – creating an EOFY campaign

With only five months until the end of financial year, now is the time to start thinking about your tax deductible fundraising campaign and put together a strategy that will capitalise on our busiest month for 2017 – June.

Sports Partnership Manager Chris Bond OAM shares his top tips and advice for kicking off a successful EOFY fundraising campaign.

It may only be January, but June will come around quickly so this year we wanted to give you a heads up and help you start to plan your successful fundraising campaign.

According to our 2016 Fundraising Snapshot, approximately 40% of all donations to sport came in the month of June, which was close to $13 million. And we only expect this number to grow in 2017.

Whether you’re fundraising for an existing project or thinking of a new initiative, now is the time to start putting your ideas to paper and create (or review) your EOFY fundraising campaign.



The first step to creating your campaign is to cast a compelling vision.  Whether you’re one person with a dream or an established organisation, you need to develop a vision that gets people excited about your fundraising project.

What to think about

– What does your organisation stand for and why do you exist?
– Where are the funding gaps you need to address?
– Why should a donor or prospect care about your organisation?
– What is your big picture (what would you do if money wasn’t an issue)?
– What is your most pressing need right now?
– What is your current strategic plan for the organisation?
– What idea(s) will the majority of your organisation support?

The answers to these questions should be included in your story and integrated into all aspects of your organisation.



Look within your club and chat to members about project ideas to potentially fundraise for. Think about what is needed most. What will have the greatest benefit for the lowest cost?
Donors typically give to projects that demonstrate a real impact and to organisations or causes they have a strong connection to.

The sports fundraising landscape is continually evolving with great projects like;

– Building new scoreboards at the local oval;
– Providing soccer boots for less fortunate participants;
– Sending national teams to world championships;
– Helping schools attend their regional zonals;
– Providing scholarships for indigenous youths to enhance their studies while pursuing their athletic endeavours.

Remember, the general rule of thumb for project eligibility is simple. Does the project develop sport in Australia?

Once you’ve decided on your 2017 sports fundraising project(s) create it within the Foundation portal or contact your Sports Partnership Manager for support.



Most successful projects have a specific dollar target and timeline.

In my experience, projects with big targets, i.e. facility developments, have had more success by breaking their targets down into smaller projects for each stage of the development.

For example, a $1 million facility can be broken down into the following phases;

1. Surveying and plans – $50K.
2. Foundations laid – $200K.
3. Bricks and mortar – $500K.
4. Fit out and details – $250K.

This will help set achievable fundraising targets that can be met over time, as well as create great stories and outcomes to share with your donors along the way.

So, by now you should have:
– A clear vision of what your organisation aims to achieve;
– A specific project(s) in mind or have reviewed your current project(s);
– A target amount needed for your project.

For more information, please contact our friendly Sports Partnership Management team on

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