When trying to decide how to ask for a donation, it’s always a good idea to put yourself in the mind of a donor. People don’t like to feel as though they’re being “sold” something, however, they do like to “give” because it makes them feel good and that they’re making a difference.
Most importantly, people don’t give unless they are asked. No fundraising appeal has ever been successful without asking for support, so don’t be afraid to ask!
Your request will be most effective if it’s specific and lines up with the emotion of your fundraising story. A few examples are:
Make sure, through your story, it’s obvious why your supporters should care. Also, remember to let donors know how they can make their donation e.g. online, donate at an event, add a donation to the registration fee.
Finally, have a sense of urgency when asking. You want your supporters to know that you need them to donate now.
Chris Bond OAM
Sports Partnership Manager