Sports foundation steps in to support more athlete fundraising

The Australian Sports Foundation has widened its Athlete Fundraising program following the success of its pilot program conducted immediately prior to the Rio Olympic and Paralympic Games last year.

The program will now include all Junior, Open and Masters elite athletes representing at National or state level, or those on the pathway to these representative honors, who require individual funding support to help realise their sports ambitions and dreams.

Athletes can sign up to fundraise with the Sports Foundation here to assist with costs and expenses associated with training, travelling, competing, coaching, equipment, medical and nutrition.

Under the program, athletes will be provided their own online fundraising promotion and donation page to receive tax deductible donations from individuals and businesses.

Unlike other athlete crowdfunding programs, the Sports Foundation can provide tax deductibility for donations of $2 or more to its athlete fundraisers because of its unique Deductible Gift Recipient (DGR) status.

Sports Foundation Chief Executive, Patrick Walker, said the Athlete Fundraising program has struck a chord with the Australian public.

“Our Athlete Fundraising program is about helping our athletes find new ways to fund their dreams and achieve their goals. It’s another way for the Sports Foundation to help sport, and to help increase the funding options available to athletes,” said Mr Walker.

“It is a myth that all top athletes receive Government grants, scholarships or sponsorships to fund their sports careers. Many athletes work part-time, or even at multiple jobs, to meet the high costs associated with training and representing their state or country. And where this isn’t possible or doesn’t cover the costs, it is the parents who dig into their financial reserves to pay their child’s way – often at considerable personal sacrifice.

“This program enables the community to help, and to connect with the athletes’ journey. And when they compete, enjoy the experience of watching someone that they have helped reach their goal,” he added.

Rio Paralympic Games gold medal winning Para-triathlete, Katie Kelly, said the Sports Foundation program assisted her in the lead-up the Games.

“Their tax deductibility allows me to provide my generous supporters with the opportunity to claim on their donations, which they’d never previously been able to do,” she said.

The Sports Foundation partners with almost 1400 sports and athletes across Australia. In 2015-16 it raised over $32 million for sport and is on target to raise over $40 million this financial year.

Further information: Greg Campbell, PRISM Strategic Communication, Ph: 0418 239 139