Red and Blue Foundation - Australian Sports Foundation

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Foundation Heroes

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Your donation is supporting Foundation Heroes

About the project

In 2008, Jim Stynes set the Melbourne Football Club one of the biggest challenges in its history. With the aim of eliminating a $5 million dollar debt, our Foundation Heroes group was established.

Foundation Heroes are amongst the most loyal fans in the league. Throughout 2020 and 2021, you have once again stood your ground and shown great strength throughout the COVID-19 period, helping to ensure the viability of the Melbourne Football Club. 

If you are in a position to contribute, we are calling on you now to go above and beyond and donate to this cause. By doing so, you can truly play a role in reigniting the Demon Spirit and creating a club where all our people feel proud to belong. 

If you are not currently a Foundation Hero, to become a member of our most elite group, we ask for a minimum one-off tax deductible donation of $5,000, and welcome any additional contributions as you see fit, preferably on an ongoing basis.

Help us make Jim Stynes’ vision of 1,000 Foundation Heroes become a reality and join today!

“Foundation Heroes are our most powerful and influential group and we have a responsibility to fully engage each Foundation Hero so as they have a strong understanding of our vision on and off the ground” – Jim Stynes

Did you know your donation to this project is tax deductible?

The Australian Sports Foundation (ASF) is the only deductible gift recipient for sport in Australia. This means that donations of $2 or more to approved projects on our website are tax deductible.

Shortly after making your donation, you’ll receive an official receipt from the ASF that you can use in your income tax return.

If you have any questions about your donation, please visit