About the project

In 2008, Jim Stynes set the Melbourne Football Club one of the biggest challenges in its history. With the aim of eliminating a $5 million dollar debt, our Foundation Heroes group was established.

In 2020, Melbourne's faced with a similar challenge due to the impact of COVID-19 on our club, the league and the wider community.

We have all been overwhelmed by how our members have supported us throughout this time. Foundation Heroes are amongst the most loyal fans in the league. You have once again stood your ground and shown great strength throughout the COVID-19 period, helping to ensure the viability of the Melbourne Football Club. 

This group should be rest assured that the Board and Executive of the Club are doing everything possible to manage our finances this year. 

There’s no denying this fundriaing push will be a challenge, and the club is not shying away from it. The quicker we can recover from this crisis, the sooner we can resume investing in the strategic priorities of eliminating all debt, improving membership services, driving innovation, investing in expertise in our football department and building club facilities. 

If you are in a position to help, we are calling on you now to go above and beyond and donate to this cause. By doing so, you can truly play a role in reigniting the Demon Spirit and creating a club where all our people feel proud to belong. 

If you are not currently a Foundation Hero, to become a member of our most elite group, we ask for a minimum one-off tax deductible donation of $5,000, and welcome any additional contributions as you see fit, preferably on an ongoing basis.

Help us make Jim Stynes’ vision of 1,000 Foundation Heroes become a reality and join today!

“Foundation Heroes are our most powerful and influential group and we have a responsibility to fully engage each Foundation Hero so as they have a strong understanding of our vision on and off the ground” – Jim Stynes


  • Jack Hogan

    Foundations Heroes

  • John Hodgson

    Please kick to targets.

  • Maurice Silman

    Loving is giving. If you love the MFC you give.

  • Paul Chapman

    Go Dees

  • Tim Eddy

    Go dees!

  • Graham Peters

    As Foundation Hero #193, I'm happy to contribute to the Proud to Belong, Proud to Give fundraising program at this extraordinary CV-19 time.

  • Valerie Peters

    As Foundation Hero #398, I'm happy to contribute to the Proud to Belong, Proud to Give fundraising program at this extraordinary CV-19 time.

  • Joan Mathieson

    My husband is a Foundation Hero and I want to be one too. I want the Demons to be a consistently great team and hope this money helps.

  • patrick simon kearney

    Go the Demons

  • Jonathan Collett

    Go Dees!

  • Peter Lawrence

    Re our Irish initiative

  • Ruth Speirs

    Go Dees

  • Ren and Chris Barlow

    It's a Grand Old Flag !

  • Leonard Gill

    Go Dees. Wishing th team but Nathan Jones in particular much reward for staying red and blue through some really tough times.

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