About the project

The Melbourne Football Club recognises the importance of giving back to the community and we achieve this through various programs designed to grow the sport at a community level. These include education, indigenous, grassroots and multicultural programs. Football is an integral part of galvanising the community, family and friends. The club recognises this and establishes meaningful initiatives to enhance and support healthy lifestyles and community spirit. All “Play a Role” membership add-on donations are processed through this fund.

Our Melbourne Football Club Academy is a program designed to encourage, develop and enhance participation for talented players, both male and female, with an additional focus on creating more opportunities for Multicultural and Indigenous participants. Our Academy zones are:

  • Mornington Peninsula
  • South East (City of Casey/ Greater Dandenong/ Cardinia)
  • Alice Springs (NT)

Some of the inclusions within the Academy structure are:

  • Girls Academy Squad (Vic) - led by AFLW players
  • Partnership with South East Juniors development programs for multiple age groups (U13's, U14's & U15's - boys and girls)
  • Multicultural Squad (Vic) - aimed at 13-15 year old participants in the Peninsula and South East region from a Multicultural background
  • Indigenous Squad (Vic) - aimed at 13-15 year old participants in the Peninsula and South East region from an Indigneous background
  • Academy Open Days (Vic) held in school holidays at Casey Fields
  • Alice Springs Academy Squad (Development Sessions & trip to Melbourne to play against Victorian Academy Squads)

International Student Matchday Experience

In 2018 the inaugural International Student Match Day Experience was launched at our Rd 3 game against North Melbourne with participants involved in a pre-game footy skills clinic and education session, followed by attending the game at the MCG.

At the football clinic students were coached by our AFLW players, SEDA students and casual staff which allowed international students the opportunity to learn about the game and share experiences. Following the hands on footy session MFC staff led the way with all the students and walked together over to the MCG to watch the game with the club's cheersquad - the Demon Army.. 

Over 150 students attended the event, with a majority of them originating from India, China and Indonesia - most had never watched or attended a game of AFL in the past. Click here to see a video of the event

Gratitude Program

The Melbourne Football Club also proudly provides a Gratitude Program for all players and staff whereby participants volunteer with five amazing organisations - Fight Cancer Foundation, Ladder, Melbourne City Mission, Parkville College and Reach. The program provides participants with an opportunity to bond with an organisation that resonates with them and in doing so provide hope to someone struggling and less fortunate.


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