The ability to provide players and staff with the facilities and resources required to maximise their potential is a fundamental objective for any AFL club. We operate in a fast-paced, competitive industry, which drives innovation in athlete management, preparation, strength and conditioning and coaching. At Melbourne Football Club, our innovations committee discuss and assess these innovations based on the overall benefit to our players’ performance and invest when appropriate. Football technology and football recruitment “Play a Role” donations are paid into this fund.
Melbourne Football Club Community and Grassroots Programs: Raising funds for MFC programs designed to grow the sport at a community level and enhance and support healthy lifestyles.
Melbourne Football Club Women's Programs and AFLW: Raising funds to ensure that the Melbourne Football Club continues to be an industry leader in supporting women in football.