Red and Blue Foundation - Australian Sports Foundation

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Proud to Belong, Proud to Give

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About the project

AFTER an unprecedented season in 2020, Melbourne was able to remain an unassisted club, largely due to the contributions of its members.

The Demons launched a ‘Proud to Belong, Proud to Give’ campaign in a bid to raise $1million and help combat the significant financial issues caused by COVID-19.

And they did just that.

Now, with things back on track for the red and blue, there’s an opportunity for supporters to get involved once again and help write a new chapter in the club’s history books.

On-field, the Dees’ AFLW side are charging towards their second finals series in two years, while the AFL team is preparing to defend their title as Premiers in 2022.

But off-field, support is still required, and fans can make a tax-deductible donation to help keep this club in a healthy position long into the future.

Did you know your donation to this project is tax deductible?

The Australian Sports Foundation (ASF) is the only deductible gift recipient for sport in Australia. This means that donations of $2 or more to approved projects on our website are tax deductible.

Shortly after making your donation, you’ll receive an official receipt from the ASF that you can use in your income tax return.

If you have any questions about your donation, please visit