Athlete Fundraising Resources

16 June 2016

We are really excited to be working with you!
You may not know that June is the time when Aussies give the most to things they care about, like you and your athlete journey. We receive almost half of our donations in June, last year this was more than $10mil. To help you achieve the best outcome this June, we have put together some tips and suggestions specifically for you.

Here are our top 5…

Top 5 Fundraising Tips

A quick, easy and efficient way to ask for donations this time of month is by sending an email!

We have created a template for this exact purpose.

You should include a story and a link to your online donation form- and remember to make a specific donation request.


Good morning friends, family, and sport loving supporters,

As many of you know, I am an Aussie athlete on my road to Rio to represent our country in sport. I have faced many obstacles during my Rio journey. Briefly outline some hurdles you have overcome, for example, training day and night, eating strict diets, overcoming injury, working part time while trying to train

Through hard work, dedication, and passion, I have been able to overcome these obstacles. There is one obstacle that I cannot overcome alone- even as one of the best in my sport, I do not receive enough funding to briefly outline what costs you are raising funds to cover.

I need your help to raise $donation target amount by deadline date. Without this funding I will not have the best possible chance at bringing home a medal and doing my best for Australia.

I am partnering with Australian Sports Foundation’s new Athlete Fundraising program, so you can donate directly to support athletes, like myself, and help fund us when we need it most.

Designed specifically to assist elite Olympians and Paralympians heading to the 2016 Rio Games, Athlete Fundraising allows the community, both individuals and organisations, to make tax-deductible donations that benefit athletes.

You can donate now and support me on my road to Rio at insert online donation form link, and donations over $2 are tax deductible. Your generous donations will mean I can spend time focussed on exactly what I need to do to achieve the best outcome in Rio.

Every donation counts, no matter how small, individually we are a single spectator, but together we are a stadium, bringing home the gold.

Thank you for your support


What better way to connect with masses of potential donors than by posting on Facebook, Twitter or Instagram. If you have a presence on a social media platform then take a few minutes to condense your story to a shorter, more easily absorbed version of your email ask and post away. Remember to include your project URL link and make a specific  ask.

For content you can use on your social media, and tips on how to best use each platform, download our Fundraising with Social Media Guide.



Finding your project page URL

Your project page is a great tool to share on social media channels where word counts are limited and attention span is short. A few words on social media can prompt potential donors to your project page where they can read more information, in a less cluttered, more personal web platform.


Here is how you can find your project page URL:

  1. Search for your tile on our ‘Athletes’ page at Click on the ‘Details’ button on your tile
  2. After you have been redirected to your project page, copy the hyperlink and paste into social media, website or email

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Finding your online donation form link

If a link is accompanying an email, or being placed on a website, you have already captured the potential donor’s attention, and have had the luxury of more space and time to provide details about who you are and what you are raising funds for. Sharing the direct link to your online donation form can be very successful as only one click is required to begin the donation process.

This link can be found by:

  1. Clicking on the ‘donate now’ button found on your personal project page

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2. Copy and paste the hyperlink that appears when you have been redirected to the ‘MAKE A DONATION’ page.

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Facebook Tips

Facebook is a great platform to share links, and include some attention grabbing detail about your fundraising campaign. Here are a few tips to sharing links:

  1. Copy and paste your athlete profile page into a new status, Facebook will automatically populate a clickable ‘button’. This ‘button’ will say ASF.ORG.AU, but can be edited to say anything you like- think of a catchy headline to write here.
  2. If an image does not automatically appear, one can be added by clicking the grey plus button under the link.

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3. After the automatically populated link ‘button’ has appeared, the link in the status can be deleted. This link should be replaced with a few sentences to interest potential donors and motivate them to click through to your athlete page for more details.

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Some more examples for Facebook include:

  • I am on my way to Rio 2016 but I do not have enough funding to compete at my best without your help. The Australian Sports Foundation allows the public to donate to an athlete and receive a tax deductible donation. Please help me represent our country at Rio this year, donate today! #joinourteam
  •  As many of you know I am an Aussie athlete on my road to Rio to represent our country in speed walking. I have faced many obstacles during my Rio journey, but there is one I cannot overcome alone- I do not receive enough funding to pay for my coach to travel with me to necessary pre-Rio training camps. Support me on my road to Rio, DONATE TODAY #joinourteam
  • I need your help to raise $5,000 by 30th June. Without this funding I will not have the best possible chance at bringing home a medal and doing my best for Australia at Rio 2016. DONATE TODAY #joinourteam

For tips on Instagram and Twitter and how for content about Athlete Fundraising you can share with fellow athletes, download our Social Media Guide.


The story is the bedrock of any campaign – it needs to inform people of why, how and when they should donate.

Your story should get potential donors (your target audience) excited and motivated about your fundraising project. You should write your story as though you’re talking to someone who has never heard about your Olympic/Paralympic journey before.

Your story should answer the following questions:

  1. Why does your club need this money?
  2. Who and how many people will benefit?
  3. When do you need it?

An engaging and successful story will have four key ingredients:

Need– This is the starting point for any fundraising story. What are you trying to achieve through your fundraising program? Exactly how much money do you need to raise?

Cause– What EXACTLY are you raising money for? This isn’t as simple as saying: “Raising funds for Rio”. You need to be more specific and say something like “I am raising $15,000 to represent our country against the best in the world”.

Impact– You need to share the emotion of your story. An impact outlines EXACTLY who will benefit from the donation. You need to describe the changes that will be seen through the donation and the impact it will have. An example would be: “I am raising $15,000 to represent our country against the best in the world. This is a life-changing opportunity for our Australians and it will only be made possible through the kind support of people like you”.

Ask– Don’t be afraid to ask. No fundraising program has ever been successful without asking. Your request will be far more effective if it’s really specific and lines up with the emotion of your story. An example might be: “A donation of just $90 provides a nights accommodation at a qualifying camp. Can you help?”. For athlete fundraising, there needs to be a sense of urgency. You want potential donors to know that you need them to donate now.


Thanking your donors and providing them with an update on your journey increases the chances of receiving another donation from them

Sustainable fundraising is about establishing and nurturing relationships between athlete and donor. Make sure your relationship with the donor is about more than just the money he or she has contributed. They need to feel part of your athlete journey.

Properly thanking your donors is vital, it helps drive successful fundraising programs in the future. Here are some key statistics that illustrate why it’s important to show your donors that you appreciate them:

  • Simply by thanking a donor, you have a 50% better chance of receiving another donation from him or her the next time you ask.
  • If you inform your donors about how their money was spent, how much it was appreciated, and the practical and emotional impact the donations had, future donations have been seen to increase by as much as 40%. This is as simple as sending an update email on your Rio journey to your donors (donor details can be accessed in the online portal)

For ideas on how you can thank donors, browse through our Grassroots Sports Fundraising Toolkit


Many businesses in Australia love supporting local sport and donating to your Rip campaign has an added benefit… tax deductibility!

Refine your fundraising story and put together a target ask to local businesses in your area, don’t be afraid to visit in person and let them become aware of what you are trying to achieve.

Most bigger Corporates in Australia will also have a CSR (Corporate Social Responsibility) budget which is used to donate funds to worthy causes every year. Usually, the CSR budget requires giving only to organisations with DGR status… Fear not! Your fundraising project is eligible to receive funds from these types of accounts, so don’t be shy about approaching the big end of town.

Sports community partners

  • Keith Prowse Travel
  • Clearinghouse for Sport
  • SportsTG
  • Good 2 give
  • AIS
  • Australian Sports Commission
  • Play by the Rules
  • Spartan Sports

Keep in touch with the Sports Foundation

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