What better way to connect with masses of potential donors than by posting on Facebook, Twitter or Instagram. If you have a presence on a social media platform then take a few minutes to condense your story to a shorter, more easily absorbed version of your email ask and post away. Remember to include your project URL link and make a specific ask.
For content you can use on your social media, and tips on how to best use each platform, download our Fundraising with Social Media Guide.
Finding your project page URL
Your project page is a great tool to share on social media channels where word counts are limited and attention span is short. A few words on social media can prompt potential donors to your project page where they can read more information, in a less cluttered, more personal web platform.
Here is how you can find your project page URL:
- Search for your tile on our ‘Athletes’ page at https://asf.org.au/our-athlete/. Click on the ‘Details’ button on your tile
- After you have been redirected to your project page, copy the hyperlink and paste into social media, website or email
Finding your online donation form link
If a link is accompanying an email, or being placed on a website, you have already captured the potential donor’s attention, and have had the luxury of more space and time to provide details about who you are and what you are raising funds for. Sharing the direct link to your online donation form can be very successful as only one click is required to begin the donation process.
This link can be found by:
- Clicking on the ‘donate now’ button found on your personal project page
2. Copy and paste the hyperlink that appears when you have been redirected to the ‘MAKE A DONATION’ page.
Facebook is a great platform to share links, and include some attention grabbing detail about your fundraising campaign. Here are a few tips to sharing links:
- Copy and paste your athlete profile page into a new status, Facebook will automatically populate a clickable ‘button’. This ‘button’ will say ASF.ORG.AU, but can be edited to say anything you like- think of a catchy headline to write here.
- If an image does not automatically appear, one can be added by clicking the grey plus button under the link.
3. After the automatically populated link ‘button’ has appeared, the link in the status can be deleted. This link should be replaced with a few sentences to interest potential donors and motivate them to click through to your athlete page for more details.
Some more examples for Facebook include:
- I am on my way to Rio 2016 but I do not have enough funding to compete at my best without your help. The Australian Sports Foundation allows the public to donate to an athlete and receive a tax deductible donation. Please help me represent our country at Rio this year, donate today! #joinourteam
- As many of you know I am an Aussie athlete on my road to Rio to represent our country in speed walking. I have faced many obstacles during my Rio journey, but there is one I cannot overcome alone- I do not receive enough funding to pay for my coach to travel with me to necessary pre-Rio training camps. Support me on my road to Rio, DONATE TODAY #joinourteam
- I need your help to raise $5,000 by 30th June. Without this funding I will not have the best possible chance at bringing home a medal and doing my best for Australia at Rio 2016. DONATE TODAY #joinourteam
For tips on Instagram and Twitter and how for content about Athlete Fundraising you can share with fellow athletes, download our Social Media Guide.