We are really excited to be working with you!
Make sure you read some of our top tips to ensure you get the most out of your fundraising project!
A quick, easy and efficient way to ask for donations this time of month is by sending an email!
We have created a template for this exact purpose.
You should include a story and a link to your online donation form- and remember to make a specific donation request.
Good morning friends, family, and sport loving supporters,
As many of you know, I am an Aussie athlete on the journey to *event* for *sport*. I have faced many obstacles during my sporting journey. (Briefly outline some hurdles you have overcome, for example, training day and night, eating strict diets, overcoming injury, working part time while trying to train)
Through hard work, dedication, and passion, I have been able to overcome these obstacles. There is one obstacle that I cannot overcome alone- even as one of the best in my sport: I do not receive enough funding to *briefly outline what costs you are raising funds to cover.*
I need your help to raise *$ donation target amount by deadline date*. Without this funding I will not have the best possible chance acheiving success and doing my best for Australia.
I am partnering with the Australian Sports Foundation’s Athlete Fundraising program, so you can donate directly to athletes, like myself, and help fund us when we need it most – and all donations are tax-deductible!
You can donate now and support me on my journey to *event* at *insert online donation form link*. Your generous donations will mean I can spend time focussed on exactly what I need to do to achieve the best outcome.
Thank you for your support
What better way to connect with masses of potential donors than by posting on Facebook, Twitter or Instagram. If you have a presence on a social media platform then take a few minutes to condense your story to a shorter, more easily absorbed version of your email ask and post away. Remember to include your project URL link and make a specific ask.
For content you can use on your social media, and tips on how to best use each platform, download our Fundraising with Social Media Guide.
The story is the bedrock of any campaign – it needs to inform people of why, how and when they should donate.
Your story should get potential donors (your target audience) excited and motivated about your fundraising project. You should write your story as though you’re talking to someone who has never heard about your journey before.
An engaging and successful story will have four key ingredients:
Need– This is the starting point for any fundraising story. What are you trying to achieve through your fundraising program? Exactly how much money do you need to raise?
Cause– What EXACTLY are you raising money for? This isn’t as simple as saying: “Raising funds for Rio”. You need to be more specific and say something like “I am raising $15,000 to represent our country against the best in the world”.
Impact– You need to share the emotion of your story. An impact outlines EXACTLY who will benefit from the donation. You need to describe the changes that will be seen through the donation and the impact it will have. An example would be: “I am raising $15,000 to represent our country against the best in the world. This is a life-changing opportunity for our Australians and it will only be made possible through the kind support of people like you”.
Ask– Don’t be afraid to ask. No fundraising program has ever been successful without asking. Your request will be far more effective if it’s really specific and lines up with the emotion of your story. An example might be: “A donation of just $90 provides a nights accommodation at a qualifying camp. Can you help?”. For athlete fundraising, there needs to be a sense of urgency. You want potential donors to know that you need them to donate now.
Thanking your donors and providing them with an update on your journey increases the chances of receiving another donation from them
Sustainable fundraising is about establishing and nurturing relationships between athlete and donor. Make sure your relationship with the donor is about more than just the money he or she has contributed. They need to feel part of your athlete journey.
Properly thanking your donors is vital, it helps drive successful fundraising programs in the future. Here are some key statistics that illustrate why it’s important to show your donors that you appreciate them:
For ideas on how you can thank donors, browse through our Grassroots Sports Fundraising Toolkit
Many businesses in Australia love supporting local sport and donating to your campaign has an added benefit… tax deductibility!
Refine your fundraising story and put together a target ask to local businesses in your area, don’t be afraid to visit in person and let them become aware of what you are trying to achieve.
Most bigger Corporates in Australia will also have a CSR (Corporate Social Responsibility) budget which is used to donate funds to worthy causes every year. Usually, the CSR budget requires giving only to organisations with DGR status… Fear not! Your fundraising project is eligible to receive funds from these types of accounts, so don’t be shy about approaching the big end of town.