Cricket without Borders

Assisting young Australian girls to develop grassroots women’s cricket in the Australia and the East Asia-Pacific region and tour to the Hong Kong 20/20

Background 

Cricket without Borders (CWOB) is a project giving women from regional Australia the opportunity to play cricket on an International stage. The women involved all play for their own club teams but come together when they represent CWOB. This tour offers girls/women across metropolitan and regional Victoria the opportunity and cultural experience to play and participate in community coaching outside Australia.

CWOB took its first international tour to England in 2011 to offer much-needed opportunity for girls/women to experience playing and coaching outside Australia. The success of the first tour lead to subsequent tours to Singapore, Darwin, Japan, Fiji, and Samoa. For many of the players selected to represent CWOB, it will be their first cricket experience outside Australia. It is their contributions off-the-field (in the form of grassroots coaching in communities and school visit) that will prove to be invaluable.

Fundraising Need

CWOB were invited by the Kowloon Cricket Club to participate in a T20 Challenge. CWOB are fundraising for the tour to Hong Kong. The tour offers girls/women from metro and regional areas the opportunity and cultural experience to play and participate in community coaching outside of Australia.

After the tour invitation, CWOB received a huge number of expressions of interests to participate.

They are halfway to reaching their target of $20k.

Execution

CWOB used social media, word of mouth and promotion through their website to push their fundraising project and reach donors.Each player had their own community to reach out to and ask for donations, as all girls represented their state clubs and teams.

As a small organisation CWOB only had two people on the official fundraising committee. Once they received a donation, donors were thanked via Facebook, personal letter or through an email. In addition to using the Sports Foundation, CWOB held a fundraising raffle for some extra funding.

Advice and Learnings

Be well prepared and understand the benefits and support that the Sports Foundation can provide. Ensure you have ample time to plan and execute your campaign.

“The Sports Foundation have donated considerable resources and advice to assist us in our endeavors, we have thoroughly enjoyed talking to them and enjoyed the confidence of knowing that our campaign can be successful”
– Ken Jacobs, Director Cricket without Borders

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