Email Donation ask 2017

Sending emails to your community is one of the most effective ways to tell your story and ask for donations. Use these tips and email template as a great way to reach out to potential donors.

We suggest that the email comes from, or is signed off by, someone respected within your organisation (e.g. President, Coach, Principal, Director). We also recommend you utilise your organisation’s database of email contacts, alongside a targeted end of financial year appeal. Then simply send!

We know that it can sometimes be daunting to write an email that specifically and simply asks your supporters to donate. That’s why we’ve provided you with a template that you can simply copy, paste, and fill in the blanks. Now you have a way to clearly ask for financial contributions when June rolls around.

Copy, paste and complete the template below and begin your quick and easy fundraising appeal

Subject: <<ORGANISATION NAME>> needs your help!

Dear Valued Supporter

The end of financial year is almost here and <<ORGANISATION NAME>> needs your help!

You may have heard of our (PROJECT NAME) project, which is run in partnership with the Australian Sports Foundation to enable donations to be tax deductible. This project is raising money to <<SHORT DESCRIPTION/FUNDRAISING TAGLINE>>. So far we have raised $______, which has meant we could <<OUTCOMES/IMPACT TO DATE>>.

But the project still needs help! We are hoping to raise $______ before 30 June, which will enable us to __________. Unfortunately if we don’t reach our target, this vital project may be delayed or not happen at all.

If you have ever thought of supporting <<ORGANISATION NAME>> this is a great time to give!

Donate to <<PROJECT NAME>> today, or by 30 June, and you can receive a tax deduction in the current financial year.

Without contributions from supporters like you, we won’t have the chance to thrive, grow and compete and be a successful organisation. The future can be bigger and brighter for us with your help.

Please donate today via our <<LINK TO YOUR ONLINE DONATION FORM>>.

Once you have donated and the transaction is complete, you will receive your tax deductible receipt from the Australian Sports Foundation which you can include in your 2016/17 tax return.

Every donation counts, no matter how small; individually we are a raindrop but together we are an ocean!

Thank you for your ongoing support and loyalty and if you have any questions about this project or donating please contact me.

Kind Regards,



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