The most successful fundraising organisations aren’t necessarily the ones who raise the most money.
What are the roles within a successful fundraising organisation?
There are 2 key roles within any successful fundraising organisation, and both are vital to fundraising success:
Fundraisers are the people who are physically out there raising the money for your organisation.
Good fundraisers and those who achieve their targets have certain key characteristics:
The number one feature of a good fundraiser is someone who is a good and thorough communicator. Good fundraisers will communicate success AND failures and they will share both success and failure with everyone across the organisation.
Good communication drives a good culture of fundraising within your organisation and it is just as important to communicate effectively internally as it is communicating externally to your stakeholders and donors.
Good fundraising leaders work to assist and drive successful fundraising both operationally and strategically within their organisation by:
Good leaders will also provide the freedom required for fundraisers to try new things in order to achieve success, and will support their fundraisers through both failures and successes.
Where should fundraising sit within an organisation?
Fundraising within sport has the ability to be a meaningful and key revenue stream for any sporting organisation. By using the unique advantages of sport, along with creating a supportive and driven organisational culture, fundraising can help any sporting organisation, no matter its size, sport or location, to achieve some really important goals and objectives that would otherwise be unable to be achieved. For fundraising to be successful in any sporting organisation it need to have a core focus and requires top down support. That means fundraising must be supported in the following ways:
Strategically – At the committee/ board and senior executive level through both strategic support and also through high level involvement and oversight
Operationally – Through culture, support and resources and by being viewed as a team effort and not the role of one single individual.
In summary, the keys to a successful fundraising organisation are CULTURE, RESOURCES AND GOVERNANCE and no matter your size if you can follow these key principles you will give your organisation the best possible chance of fundraising success.
Mark Thompson Director of Fundraising