All you need to do is fill in the blanks and the result is a meaningful and motivating story with a clear and direct ask for your potential donors.
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The aim of this flyer is to tell readers your story and get them excited about your fundraising project. You should write your story to a person that has never heard of your organisation before. Your aim is to inform people how, why and when they should donate. The story is the bedrock of any campaign and central to all fundraising activity.
An engaging and successful story will center around four themes: CAUSE, NEED, IMPACT and ASK. The cause is literally your organisation; who and what the donations will benefit. The need is what your organisation actually needs donations for. The impact is what will happen if you do not have donations, and what will be achievable with donations. The ask is the most important element, how much do you expect donors to give, when should they give it, and how?
Some features of a good story:
Your flyer should be written in full sentences, similar to a newspaper article. Do not keep the dot points included in this word document, they are simply to prompt you in your writing. Only use dot points for things like lists.
Include a URL to your online donation page on asf.org.au:
You should keep track of who your donations come from, in order to thank them. Statistics show that 50% of people will donate again if you say thank you. You should also maintain contact with each donor. For each ask you should aim to have 5 points of contact with your donor. This could be as simple as updating them on your cause, how the team went at Nationals, an invitation to upcoming events etc. You could send emails, newsletters, or give them a call.