Fundraising On Social Media: Athletes

A few words on social media can prompt potential donors to your project page where they can read more information, in a less cluttered, more personal web platform.

Finding your project page URL

Your project page is a great tool to share on social media channels where word counts are limited and attention span is short.

Here is how you can find your project page URL:
1. Search your name on our ‘Athletes’ page at
2. Click on your tile
3. After you have been redirected to your project page, copy the hyperlink and paste into social media, website or email.

Finding your online donation form link

Sharing the direct link to your online donation form can be a very successful way to get donations

If a link is accompanying an email, or being placed on a website, you have already captured the potential donor’s attention, and have had the luxury of more space and time to provide details about who you are and what you are raising funds for. Sharing the direct link to your online donation form can be very successful as only one click is required to begin the donation process.

This link can be found by:

  1. clicking on the ‘donate now’ button found on your personal project page
  2. Copy and paste the hyperlink that appears when you have been redirected to the ‘DONATION’ page.
  3. Use this link in Facebook, Twitter or other social media and emails


Facebook Tips

Facebook is a great platform to share links, and include some attention grabbing detail about your fundraising campaign.

Facebook is a great platform to share links, and include some attention grabbing detail about your fundraising campaign. Here are a few tips to sharing links:

  1. Copy and paste your athlete profile page into a new status, Facebook will automatically populate a clickable ‘button’. This ‘button’ will say ASF.ORG.AU, but can be edited to say anything you like- think of a catchy headline to write here.
  2. If an image does not automatically appear, one can be added by clicking the grey plus button under the link.
  3. Use @ and tag some of your supporters, your coach, team or the club you represent to increase your reach!
  4. After the automatically populated link ‘button’ has appeared, the link in the status can be deleted. This link should be replaced with a few sentences to interest potential donors and motivate them to click through to your athlete page for more details

More examples for Facebook posts:

  • I am on my way to event but I do not have enough funding to compete at my best without your help. The Australian Sports Foundation allows the public to donate to an athlete and receive a tax-deductible donation. Please help me represent our country this year, donate today! #joinourteam
  • As many of you know I am an Aussie athlete on my road to represent our country in sport. I have faced many obstacles during my Rio journey, but there is one I cannot overcome alone- I do not receive enough funding to pay for my coach to travel with me to necessary training camps.
  • Support me on my road to World Champs, DONATE TODAY #joinourteam
  • I need your help to raise $5,000 by 30th June. Without this funding I will not have the best possible chance at bringing home a medal and doing my best for Australia DONATE TODAY #joinourteam

Twitter Tips

Here are some examples of a short sentence with a link to your project page to provide more information is below:

  • Support me on my road to the Olympics- your donation is tax deductible and will mean I can focus on achieving my best

  • I am faced with financial obstacles on my sporting journey- donate today and help me achieve greatness for our nation

After adding a link to your tweet, you will have about 117 characters left to play with.

Use a website like to shorten your project page URL#Hashtag some relevant words like your #sport and #donation

An image can be added along with a link, but the link is the most important content to include. After a link and an image is added, you will have about 93 characters to motivate potential donors to click on the link.


It's all about the images

Instagram is a great social media platform for images, but not for sharing links. When a link is added into the caption of an image, it is not clickable and the potential donor cannot copy and paste the link into their web browser. This means, the only way a potential donor could follow a link you provide in a photo caption is by retyping the entire URL into their web browser.

A more successful way to share links on Instagram is to direct potential donors is a link in your bio. You can post a clickable link in your bio, and throughout your fundraising campaign you can refer to the link in multiple photo captions.

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