A few words on social media can prompt potential donors to your project page where they can read more information, in a less cluttered, more personal web platform.
Your project page is a great tool to share on social media channels where word counts are limited and attention span is short.
Here is how you can find your project page URL:
1. Search your name on our ‘Athletes’ page at http://www.sportsfoundation.org.au/.
2. Click on your tile
3. After you have been redirected to your project page, copy the hyperlink and paste into social media, website or email.
Sharing the direct link to your online donation form can be a very successful way to get donations
If a link is accompanying an email, or being placed on a website, you have already captured the potential donor’s attention, and have had the luxury of more space and time to provide details about who you are and what you are raising funds for. Sharing the direct link to your online donation form can be very successful as only one click is required to begin the donation process.
This link can be found by:
Facebook is a great platform to share links, and include some attention grabbing detail about your fundraising campaign.
Facebook is a great platform to share links, and include some attention grabbing detail about your fundraising campaign. Here are a few tips to sharing links:
More examples for Facebook posts:
Here are some examples of a short sentence with a link to your project page to provide more information is below:
Support me on my road to the Olympics- your donation is tax deductible and will mean I can focus on achieving my best http://ow.ly/YJjK301gYtk
I am faced with financial obstacles on my sporting journey- donate today and help me achieve greatness for our nation http://ow.ly/2tqC301gYYg
After adding a link to your tweet, you will have about 117 characters left to play with.
Use a website like bitly.com to shorten your project page URL#Hashtag some relevant words like your #sport and #donation
An image can be added along with a link, but the link is the most important content to include. After a link and an image is added, you will have about 93 characters to motivate potential donors to click on the link.
It's all about the images
Instagram is a great social media platform for images, but not for sharing links. When a link is added into the caption of an image, it is not clickable and the potential donor cannot copy and paste the link into their web browser. This means, the only way a potential donor could follow a link you provide in a photo caption is by retyping the entire URL into their web browser.
A more successful way to share links on Instagram is to direct potential donors is a link in your bio. You can post a clickable link in your bio, and throughout your fundraising campaign you can refer to the link in multiple photo captions.