Fundraising Quick Win Inspiration
18 August 2017
We are determined to help our grassroots clubs, clubs that are often run by volunteers and busy parents, reach their fundraising goals. Below are two examples of some ‘quick win’ fundraising ideas that are simple to execute and delivered immediate impact for the organisations that implemented them.
MEMBERSHIP AND REGISTRATION ADD ON
An “add on” is where you include the option to add a donation to an existing transaction such as membership or registration fees, tickets, merchandise etc. This is one of the best times to ask for a donation because your members, customers and supporters are already engaged in another transaction, so it’s really no extra effort for them to opt in to making a donation.
Collecting add-on donations is easy. All you need to do is:
1. Add a donation option to current transactions (i.e. event, registrations, membership)
3. Start collecting both the donation and the fee in one payment
4. Forward the donor details to us and transfer the total donation amount to our bank account: BSB: 032776 Account no: 130159 Australian Sports Foundation Donations Account (please include your club name or project number in the deposit detail)
After we receive the money for the donations and the names and email addresses of your donors, we add the donors to our system and provide them with a receipt.
HOW OTHERS USED MEMBERSHIP ADD-ONS
Surfing Australia made it easy for parents registering their kids to become donors by placing an ask on their registration form payment page. Adding a short, motivating story to accompany the tick box gives the members an emotional reason to donate.
We encourage all of our projects to include this add on and accompanying short story to their membership or registration forms, as this removes many of the usual steps a donor must take to make a donation. Using your existing technology and payment platforms also requires very minimal time and effort to implement. Why not try this on your membership or registration form today? If you need help, contact your SPM for advice.
A PERSONAL ASK
Debbie Adams, Tritons Secretary/ Junior Development Officer, shared with us some of her tips on how she raised $2,000 to run a Come ‘n Try program, which resulted in 50% of all Come ’n Try participants (25 new kids) signing up to play for the summer season.
“I took a personal approach to raising the funds. I looked though our membership base and made a list of families who owned businesses or whom I believed able to make a donation on behalf of their workplace.
Our club is 40 years old, so we have a lot of second generation members and ex-players with kids playing water polo, creating a family like relationship with the Tritons. I used the close relationships and a personal ask for a business donation to Come ‘n Try Water Polo, to support their water polo family.”
By using a personal ask, Debbie was able to raise the funds in only 2 months.
“The program was a great success. Tritons Under 14 players were encouraged to train with the Come ‘n Try participants. They were able to help the learners and demonstrate skills.
“Our ASF project is still active and I have started consolidating a list of people I intend to approach next year.”
We encourage all clubs to consider making personal asks; by targeting the right potential donors the results can be fast and effective, enabling you to quickly reach your fundraising goals. The key is you have to ask! Often, that’s all your donors are waiting for.