GingerCloud: Modified Rugby Program

The GingerCloud Foundation started the Modified Rugby Program (MRP) as a way to give girls and boys with learning disabilities the opportunity to play rugby, with their own player-mentor, in a safe and inclusive environment.

GingerCloud: Modified Rugby Program

Background
The GingerCloud Foundation started the Modified Rugby Program (MRP) as a way to give girls and boys with learning disabilities the opportunity to play rugby, with their own player-mentor, in a safe and inclusive environment.

Fundraising Need
They aimed to raise $15k to fund a coach for all 12 teams next season.

Execution
GingerCloud had a unique fundraising strategy to reach their fundraising goal. They set up an internal competition amongst the 16 player mentors and the team that raised the most donations after a period of time won a training session with the QLD Reds rugby team.

The most effective strategy was sharing the project on social media, through this they could reach a large audience, friends and family and their sporting community. This strategy worked well as the sense of competition and the need to work together as a team was a great motivator, the project reached their goal and more raising $16.3k.

Learnings
Understand who is fundraising, the demographic and age group that is fundraising, what would motivate that age group. Personal thank you messages after every donation is critical.

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