Invest in Donor Relationships

It’s the little things you do to engage with your donors before and after donations are made that can mean the difference between them giving a repeat donation or not.

Make sure your relationship with the donor is about more than just the money he or she has contributed. They need to feel part of your organisation. Let them share in your successes, both on and off the field.


Fundraising campaigns with a significant overall target can sometimes be off-putting to a donor; they want to feel like their gift is really making a difference to your cause, and it’s not just a small fish in a giant pond. To avoid this feeling, you can break large fundraising targets into smaller, bite-sized goals to achieve throughout the year. For example, you might be fundraising $100k to upgrade your clubrooms but you can focus your end of financial year appeal on raising a manageable $20k, to pay for the fit-out of your social room area.

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