About the project

AFTER an unprecedented season in 2020, Melbourne was able to remain an unassisted club, largely due to the contributions of its members.

The Demons launched a ‘Proud to Belong, Proud to Give’ campaign in a bid to raise $1million and help combat the significant financial issues caused by COVID-19.

And they did just that.

Now, with things back on track for the red and blue, there’s an opportunity for supporters to get involved once again and help write a new chapter in the club’s history books.

On-field, the Dees’ AFLW side made it to the final four this season, while the AFL team has made a strong impression on the 2021 season.

But off-field, support is still required, and fans can make a tax-deductible donation to help keep this club in a healthy position long into the future.


  • Lynette Charlesworth

    My father and I have been demon fans forever. Dad is 97 years old. Good luck Dees now and for the future. Very proud the team has made it this year to the finals. It is good to have something to feel positive, hopefully and grateful about. Well done.

  • Justin Mclay

    Never been happier having the boys dig in like they are, one too go. Got this guys 💪

  • Jarod Mason

    Love you guys. Give \'em Hell!

  • Debra Coombs

    The Projects all appear to be excellent, and I'm happy to support the Foundation generally

  • Annie Talbot

    Proud of everyone Having been at grand final in 64 To see the enthusiasm and emotion that the boys are displaying in such a cohesive manner is fantastic. C’mon Dees

  • James Keck

    The financial impact of COVID-19 has highlighted that club members and supporters are more than ever a critical lifeline for this club. Given the challenges facing all AFL clubs, it has been an exceptional performance by the club on and off the field to have locked in a position (and potentially minor premiership. In the mire of endless lockdowns, the Dees have provided precious hope and happiness. To all of the staff, supporters, volunteers, players and their families, well done.

  • Patrick Mohan

    I looked up the definition of the word 'Legacy' and found this: "It's those small acts of kindness done well, and without expectation of reward or recognition, that find a special place in people's hearts and that are the most important." Jim left an amazing legacy.

  • Luisa Libang

    Wishing you all the best!

  • Rosalind Alley

    Go Dees! I am enjoying our great year.

  • david kenley

    I hope this message brings you lots of luck for season 2021

  • Lawrie OShea

    Go Dee's

  • Anthony Bullock

    Carn' the Dees!!

  • John McCutcheon

    Go Dees

  • Tim Miller

    Go Dees!

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