With these funds, WA Squash will:

• Create a set of resources and materials for the successful management of Clubs.
• Provide a centre of expertise for coaching, refereeing, volunteers and professional development for squash.
• Assist to create new Clubs in unrepresented facilities.
• Provide tools and resources for game enhancement.
• Communicate to players and members in a modern format.
• Support Clubs to create value propositions for their membership, and innovation to attract players.
• Grow and celebrate volunteers to support squash and Clubs across the state.
• Strengthen alignment between all stakeholders of squash.
• Assist Clubs in dealing with key stakeholders such as Local Government, Squash Australia, Sport Australia, other clubs etc.
• Orientate marketing towards maximising the customer experience for players and culture building for Clubs.
• Establish support and resourcing for governance, planning, volunteer management and administration of Clubs.
• Provide a centre of expertise to guide applications for grant funding and other assistance.
• Establish partnerships for major programs and events.
• Strengthen the Government’s support of squash.
• Develop a squash economy by partnering with business, tourism and government agencies to maximise the economic benefits of squash for WA.
• Identify opportunities to grow the benefits of squash through grants.
• Ensure sustainability through commercialisation of participant programs, and events and infrastructure.
• Establish sophisticated marketing plans and strategies across all programs and events.
• Develop a brand investment framework to maximise partnerships.
• Develop and maximise our data capture capabilities.
• Establish and promote squash as a fast, exciting and inclusive sport.
• Continue to enhance the visibility of squash.
• Leverage technology to create efficiencies and new opportunities.
• Enable Clubs to engage with participants using a smart Customer Relationship Management system and tools.
• Capture accurate membership and participant details through technological platforms to improve the position of squash.
• Create connections between our technology, marketing, sales and communications platforms.
• Improve the use of technology to support business activities and operations, including the web, social media, and squash profile.
• Position the organisation for sustainable growth well into the future.
• Develop the infrastructure to support the delivery of our priorities through a strong governance framework and supporting culture.
• Ensure a strategic, long-term view of squash is established to plan for the future.
• Invest in our people and resources to engage skills and deliver outcomes.
• Develop and implement a funding model which is sustainable and reflective of the participation group.
• Create governance documentation to manage the sport of squash in WA.
• Create a value proposition for member clubs as affiliates.