Asking for money can feel uncomfortable, but most people genuinely want to help. They just need to understand what you are trying to achieve and how their donation will make a difference. A clear message, a strong reason to give, and an easy way to donate can completely change the response you get.

Use the steps below to help your fundraiser cut through and inspire people to take action.

1. Be clear about your goal

Tell people exactly what you hope to achieve and why it matters. Be specific, keep it relatable, and add emotion. Instead of simply saying you're raising money for uniforms, try something like:
“We're raising money to purchase uniforms for our new girls' team so they can all feel part of the club and don't have to wear hand-me-downs from last season.”

Adding context builds trust and helps supporters see the real impact behind their donation.

2. Explain the impact

People are more likely to donate when they understand exactly what their contribution will achieve.

“A donation of $50 will provide one player with a full new kit.”

Simple, specific examples help supporters see the difference their donation makes and give them confidence that their donation is going where it is needed.

3. Give people a reason to act now

Supporters are more likely to donate when there is a clear timeframe. If your team needs funds before the season starts or you have a competition coming up, say so.

“We need to raise these funds by early May so the team is ready for the start of the season.”

This gives people a reason to donate today rather than putting it off until later.

4. Ask directly

Once you have explained the goal and the impact, make the ask. People rarely donate unless they are prompted. Be direct and confident with your message.

“Donate today to help our girls compete.”

Keep your language simple and clear so supporters know exactly what you want them to do.

5. Make donating easy

If you fundraise online, your supporters can donate at any time!

When sharing your fundraising story, always include the link to your campaign and place it where it can't be missed. The simpler the process, the more likely people are to donate immediately.

Tip: If you're posting on Instagram, remember that links in captions don't work. Add the link to your campaign in your bio and direct people there.

Check out our guide on using social media to promote your campaign here for more tips.

6. Use templates to save time

If writing emails to supporters or social posts feels overwhelming, start with a template. Adjust the wording so it sounds natural to you/your club and reflects your need.

EMAIL TEMPLATE

SOCIAL TEMPLATE

<<Club / athlete name>> are fundraising with the Australian Sports Foundation to <<insert reason for fundraising>>. Your donation will directly support <<insert outcome or impact>>.

A contribution of <<insert amount>> can cover <<specific item or cost>>. Every donation helps us move closer to our goal.

Donate here: <<insert fundraiser URL>>

Make fundraising easy