When someone donates to your fundraiser, it’s because they care. Thanking your donors is one of the most important steps in running your fundraiser. In fact, research shows that simply saying thank you gives you a 50% chance of receiving another donation from them.

Here’s how to craft a thank-you message that makes an impact:

Make it Personal

Address the donor by their name and use personal language like “you,” “I,” and “we.” Mention the donation amount and the specific fundraiser they supported to show you value their contribution.

Be Prompt

Timeliness matters. Try to thank donors within 48 hours of receiving their donation. Your fundraising portal provides live donation data, making it easy to track and respond quickly.

Share the Impact

Let the donor know how much their donation means to you, and specifically how it will make a difference. Show them how their donation will be used. The initial thank you note shouldn’t be the only communication you have with your donors. Keep them engaged with the progress of your project and what they helped you achieve (include photos where possible).

Make Major Donors Feel Special

For donors who’ve made a significant contribution, go beyond a simple thank-you note. A personal phone call can leave a lasting impression. If they’re comfortable with public recognition, give them a shout-out on social media to highlight their generosity.

Thank You Email Template

Here’s a template you can use and customise for your club:

Subject: Thank You for Supporting <X Sports Club>

Dear <Donor Name>,

I wanted to personally thank you for your generous donation of <$ amount> to <X Sports Club>. Your support means so much to us, and it will <explain how the donation will help, e.g., “fund new uniforms for our players” or “support much-needed facility upgrades”>.

Your generosity makes a real difference, and we’re excited to keep you updated on the progress of <specific project or initiative>.

Thank you again for being such an important part of our community. We couldn’t do this without you.

Warm regards,
<Your Name>
<Your Role/Title>