State of Sports Fundraising Report

State of Sports Fundraising Report

A Record-Breaking Year for Australian Sport in FY25

In FY25, ASF channelled the highest-ever amount of philanthropic funds into Australian sport, a 20% increase on last year. This record-breaking result reflects unprecedented donor engagement and thousands of fundraising campaigns nationwide.

Discover how record-breaking fundraising is shaping the future of Australian sport in our State of Sports Fundraising Report.

Download the FY25 Report (PDF)

FY25 Highlights

$118.8M total funds raised

The most funds raised in ASF history.

+20% growth in giving to sport

An extra $20M in donations compared to FY24.

$40.3M raised for community sport

Driven by more than 30,000 donations to clubs, organisations and athletes.

21% growth in effective fundraising campaigns

A record number of fundraisers supporting Australian sport.

Fundraiser spotlight

🥊Caitlin Parker

Dual Olympian and ASF ambassador Caitlin Parker made history in 2024 as the first Australian woman to win an Olympic boxing medal.

Through fundraising with ASF, Caitlin has raised almost $20,000 to support her training, travel, and competition costs – fuelling her journey to future success.

Her story is just one of many inspiring journeys you’ll discover inside the report.

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Fundraising across Australia

From grassroots clubs to elite organisations, every state played its part in strengthening Australian sport in FY25. NSW led the way with a surge in Football (Soccer), Golf and Rugby campaigns, while VIC followed closely behind, driven by grassroots and elite AFL clubs.

Key statistics: Fundraising by state in FY25

State or territory

No. of campaigns raising funds

$ value of donations in FY25

$ value increase/decrease of donations from FY24

NSW1,160$45.7M$11.3M
VIC1,176$45.6M$8.5M
QLD984$10.4M$1.7M
ACT191$5.8M-$5.2M
WA430$5.3M$2.2M
SA450$5.3M$1.5M
TAS94$410.7K-$44.1K
NT34$142.8K$98.4K

Fundraising by sport

The top sports raising funds with ASF in FY25 include both traditional powerhouses and some surprise performers. While major codes continued to deliver strong results, smaller and emerging sports also made their mark. See the full report for the complete top 20 list.

Key statistics: Fundraising by sport in FY25 (top 10)

Sport type

No. of campaigns raising funds

$ value of donations in FY25

$ value increase/decrease of donations from FY24

Australian Football310$40.5M$11.0M
Football (Soccer)207$20.3M$11.1M
Golf163$10.6M$1.0M
Multi-sport221$8.5M-$3.1M
Rugby Union383$5.4M$1.8M
Rugby League72$4.7M$500.0K
Rowing225$4.4M-$6.0M
Surfing38$4.3M$2.9M
Cricket169$4.0M$900.0K
Sailing202$1.9M-$700.0K

Get the Full Report

The full State of Sports Fundraising FY25 report dives deeper into the fundraising data, trends, and performance across Australian sport.

Inside, you’ll find:

  • The Drivers of Growth – what fuelled record fundraising in FY25.
  • Fundraiser Spotlights – stories from the year's most inspiring athletes and clubs
  • Community Impact – how fundraising eases costs and strengthens clubs.
  • The Bigger Picture – why sport’s financial needs are rising and how philanthropy can help.

From grassroots clubs building facilities to athletes chasing Olympic dreams, philanthropy is shaping the future of Australian sport.

Download the FY25 Report (PDF)

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