ASF and ZECO Sports Partner to Strengthen Grassroots Soccer
ASF and ZECO Sports Partner to Strengthen Grassroots Soccer
March 05, 2025
The Australian Sports Foundation (ASF) is excited to announce a new fundraising partnership with ZECO Sports, a leading soccer apparel brand committed to supporting grassroots sport. This collaboration will provide much-needed financial assistance to community soccer clubs across Australia, ensuring athletes of all levels can continue to participate and thrive.
ZECO Sports was developed in consultation with elite soccer players from the Oceania region, creating a high-quality range of grip socks, shin guards, and other accessories. Driven by a passion for community sport, ZECO Sports is committed to helping clubs overcome financial barriers and ensuring that rising costs do not prevent athletes from playing the game they love.
Through this partnership, ZECO Sports will support community soccer clubs with a fundraising need via the ZECO Sports Community Fund. Soccer clubs registered with the ASF will have the opportunity to receive funding collected through ZECO Sports’s online store.
ZECO Sports Director John Kimbell highlighted the importance of this initiative in addressing financial challenges faced by grassroots clubs.
“The number of people playing sport in Australia is in sharp decline. Athletes struggle to pay for sporting gear or competition related travel, and clubs are often forced to make do with old and worn-out equipment. While sport brings immense joy and benefit, it is also underfunded, making it difficult for many to afford the cost of participation.
At ZECO Sports, we believe that everyone deserves the opportunity to play and excel in sport. By partnering with the Australian Sports Foundation, we can help athletes, clubs, and communities overcome these financial challenges, ensuring that more people can continue to enjoy the game they love.”
ASF Chief Partnerships Officer Ryan Holloway welcomed the collaboration, acknowledging ZECO Sports’s commitment to making sport more accessible.
“We’re delighted to partner with ZECO Sports to help raise funds in support of their community football fund.
It’s exciting to see ZECO Sports giving back to community sport, ensuring that financial constraints don’t stand in the way of participation. By working together, we can provide clubs with the support they need to make sport accessible to all.”
The partnership between ASF and ZECO Sports will provide year-round fundraising support, helping clubs secure the resources they need to continue fostering talent and building stronger sporting communities.
You can contribute to the ZECO Sports Community Fund and help ZECO Sports support grassroots soccer clubs. ASF-registered sporting organisations get 25% off (use discount code ASF25) all purchases from the ZECO Sports online store.