EOFY Fundraising Playbook
EOFY Fundraising Playbook
March 27, 2026
Raise more for your sport before June 30
The End of Financial Year (EOFY) is the biggest giving period of the year for Australian sport. Supporters are actively looking to make tax-deductible donations, putting your fundraiser in the perfect position to benefit.
Whether you're fundraising for your club or your own sporting journey, our EOFY Playbook will help you promote your campaign, connect with supporters and maximise donations before June 30.
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Why EOFY Matters
EOFY is the most important fundraising period of the year for sport. Here's why:
- 50% of all donations to sport happen between April and June.
- Many supporters give before June 30 to claim a tax deduction.
- People are already thinking about tax time and charitable giving.
- A simple reminder or ask can unlock donations that might not happen later.
If you're already fundraising, EOFY is the perfect time to share your campaign again and invite supporters to get involved.
Your EOFY Fundraising Action Plan
Use this playbook to make the most of the weeks before June 30.
1. Refresh your fundraising page
Start by making sure your campaign clearly explains what you're raising funds for.
Check that your page:
- Outlines what the funds will be used for
- Includes photos of your team, club or training
- Clearly shows the impact of donations
- Shares specific examples of what donations will fund
For athletes, this could include training, travel or competition costs.
For clubs, it could include equipment, facilities or development programs.
2. Tell your story again
Your supporters may not have seen your campaign the first time, and many give when they’re reminded how their support can help.
Share your story and how donor support is making your goal possible.
You could include:
- Why your club or sporting journey matters
- How their donation will make a positive difference to you or your club
- The impact of their donation with simple “dollar handles” (e.g. $20 helps contribute to new equipment)
Authentic stories help supporters feel connected to your cause.
3. Ask your network directly
Most donations happen when someone asks directly.
Reach out to:
- Friends and family
- Club members and supporters
- Your local community
- Local businesses
Always include the link to your fundraising page so people can easily donate.
4. Post regularly until June 30
Regular reminders help keep your campaign top of mind.
Share updates such as:
- Progress toward your fundraising goal
- Training or competition updates
- Team milestones
- Why the club or sport matters to you
- What donations have helped fund (e.g. new equipment)
A simple reminder can reach people who missed your earlier posts or couldn’t donate at the time.
5. Thank every donor
Thanking supporters is one of the most important parts of fundraising.
You can:
- Send a quick thank-you message
- Post a public acknowledgement (with permission)
- Share updates showing how donations help
When supporters feel appreciated, they’re more likely to give again and stay connected to your journey.
Messaging Templates
Use these copy-and-paste templates to help promote your campaign, whether you’re fundraising for a club or your own sporting journey.
Email Ask
Hi [Name],
With the end of the financial year approaching, [I’m / we’re] fundraising to support [my sporting journey / Club Name].
[I’m / We’re] aiming to raise $[Fundraising Goal] to help cover important costs like travel, equipment and competition expenses, so [I / we] can keep performing at our best.
Every donation makes a real difference, and all donations of $2 or more are tax-deductible. Your support before 30 June would mean a lot.
Donate today: [Campaign Page Link]
Thank you for being part of the journey and supporting our sport.
[Your Name]
[Club name / Sport]
Social Media Post
EOFY is almost here and [I’m / we’re] fundraising to support [my sporting journey / Club Name].
[I’m / We’re] aiming to raise $[Fundraising Goal] to help with costs like travel, equipment and competition expenses.
If you’ve ever thought about supporting [my sport / our club], now is a great time to give. Donations of $2 or more are tax-deductible.
If you’d like to support before June 30, you can donate here:
[Campaign Page Link]
Thanks so much for being part of the team!
WhatsApp or SMS Message
Hi [Name], I’m fundraising to support [my sporting journey / Club Name] and [I’m / we’re] trying to raise $[Fundraising Goal] before 30 June.
Donations of $2 or more are tax-deductible and every contribution makes a difference!
If you’d like to support, you can donate here:
[Campaign Page Link]
Platform Tips
Small updates to your ASF campaign page can make a big difference.
Try these quick improvements:
- Update your fundraising story
- Add new photos or videos
- Share progress updates
- Break your fundraising goal into smaller milestones
The clearer your campaign is, the easier it is for supporters to understand and donate.
Promotion Ideas
Looking for more ideas to promote your campaign?
Try these simple ideas:
- Share a progress update toward your fundraising goal and thank your donors
- Introduce a player, athlete, volunteer or coach
- Post a training or competition update
- Share why your club or sporting journey matters
- Celebrate a fundraising milestone
- Thank donors publicly (with their permission)
- Share how your supporters’ donations will help fund your goal
Helpful Resources
Need some support? These fundraising guides can help you take your EOFY campaign to the next level.
Writing your fundraising story
Learn how to create a compelling story that motivates supporters to donate.
Need more help?
If you can’t find what you're looking for, visit our Help Desk for answers to common questions and step-by-step guides on using the ASF platform.
EOFY is almost here — now is the time to act.
Your supporters are already looking to make tax-deductible donations before June 30. A quick message, social post or update could be all it takes to unlock another donation. Log in now to refresh your campaign, share your story and make the most of EOFY.